Sire Magazine

Meet the CEO

William Buono

CEO + Founder

Sire in Full

About

(What is Sire?)

Reframing graffiti through editorial layouts - where raw expression meets (kinda) structured design.

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(Brand Identity)

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(Brand Identity)

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Identity

Sire is a self-directed annual publication inspired by the artist book, exploring graffiti and human identity. It investigates the paradox at the heart of graffiti - illegality and artistry, visibility and anonymity, self-expression and concealment - while reframing it as instinctive, creative expression rather than vandalism or criminal behavior.

Core Values

Unapologetic self-expression

Community

Aesthetic value over forced concept

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Identity

Core Values

Unapologetic self-expression

Community

Aesthetic value over forced concept

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Extension

Sire is more than a magazine; it is a brand, a living project, and an evolving exploration of creative freedom, identity, and culture, with each issue building on the last and continuing to grow the conversation around urban art, expression, and human instinct.

Magazines + what else?

Fine art, product design, and mural commissions

Apparel, stickers, decks, and accessories

Festivals, workshops, and sponsors

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Extension

Magazines + what else?

Fine art, product design, and mural commissions

Apparel, stickers, decks, and accessories

Festivals, workshops, and sponsors

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Foundation

This brand is heavily influenced by the personal art and lived experiences of Wil Buono, the CEO, founder, and creative director of the magazine. It grew out of his individual artistic style and a deep connection to surfing, skateboarding, and graffiti culture. The publication is also shaped by inspiration from artists like Ed Templeton and Barry McGee, along with other illustrators from the era when independent magazines were thriving and defining visual culture.

Where did Sire begin?

Lifelong artist from Toms River, NJ

Graffiti-loving Father

Skate, surf, and illustration

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